Friday, July 31, 2009

Alabama Wine Porn: Cycles Gladiator

Oh, fer gossake. You can't make this up. Thanks to Vine Reader Bev E. for cluing me in to this little gem.

I did a review a while ago of Cycles Gladiator wine. It's pretty widely available, and you may have seen the bottle in your local wine store. They make a few different varietals, and those I've tried are at least inoffensive, if not appropriately decent. However, "decent" is apparently not the appropriate descriptor in the Great State of Alabama. The wine's label is apparently a bit much for the gentle souls in The Land of the Crimson Tide.


Alabama's state Alcoholic Beverage Control has put a statewide ban into place on the sale of wines in these bottles, and given a huge free marketing boost to the folks at Hahn Winery -- producers of Cycles:

The Alabama ABC code states that "No advertisement may include any illustration(s) of any person(s) consuming alcoholic beverages or any person(s) posed in an immodest or sensuous manner." In a letter to Alabama restaurants and retailers, the ABC stated that the sale of Cycles Gladiator wines are prohibited. An attorney for the ABC was quoted as saying the label was submitted twice last year for approval and it was rejected both times. However, an Alabama citizen sent the ABC a bottle, indicating it was still being sold in stores. Consequently, the ABC issued a cease and desist order.

I do declare...this wine label has given me the vapors! Help me to my fainting couch...

UPDATE: Vine reader Jason M. suggested I make this update to the Cycles label, making it more palatable to the folks in Alabama:





2 comments:

The Condor said...

It will be interesting to see if the Valley Planet decides to publish this update.

Mike said...

I just shared it with the editor. She seemed to think it was funny...